If you want to limit ad tracking from apps and services on your iPhone, you can enable the “Limit Ad Tracking” feature. This setting allows you to restrict the tracking of your activities across different apps and websites for targeted advertising purposes. Here’s how to enable it:
How to Limit Ad Tracking On iOS 14 and Later:
Open the Settings App:
- Go to “Settings” on your iPhone’s home screen.
Scroll Down and Tap “Privacy”:
- Go down the settings menu and open on “Privacy.”
Tap “Tracking”:
- In the Privacy menu, tap on “Tracking.”
Enable “Limit Ad Tracking”:
- On the Tracking page, you will see a switch labeled “Allow Apps to Request to Track.” By default, this switch is turned on, which means apps can request permission to track your activity. To limit ad tracking, toggle this switch off.
Confirm Your Choice:
- A pop-up window will appear asking if you want to “Allow” or “Ask App Not to Track.” Choose “Ask App Not to Track” to enable the “Limit Ad Tracking” feature.
By enabling this feature, you’re telling apps and advertisers that you don’t want to be tracked for personalized advertising purposes. Keep in mind that some apps may continue to show you ads, but they should be less targeted.
How to Limit Ad Tracking On iOS 13 and Earlier:
If you are using an iPhone with iOS 13 or earlier, the process is slightly different:
Open the Settings App:
- Open “Settings” on iPhone’s home screen.
Scroll Down and Tap “Privacy”:
- Press down the settings menu and tap on “Privacy.”
Tap “Advertising”:
- In the Privacy menu, tap on “Advertising.”
Enable “Limit Ad Tracking”:
- On the Advertising page, you will see a switch labeled “Limit Ad Tracking.” Toggle this switch on to limit ad tracking.
Once you’ve enabled “Limit Ad Tracking,” apps should respect your choice and not track your activity for personalized advertising. However, keep in mind that this setting relies on the willingness of apps and advertisers to comply with it, so its effectiveness may vary.
It’s also worth noting that you can reset your Advertising Identifier (IDFA) in the same settings menu. This is a unique identifier that advertisers use to track your activity across apps. Resetting it will make it more difficult for advertisers to create a profile of your behavior.