Instagram allows users with a certain follower count or specific account types (e.g., business or creator accounts) to add links to their Instagram Stories. This feature is called as “swipe-up” links. To add a link to your Instagram Stories, you need to meet the eligibility criteria and follow these steps:
Requirements for Adding Links to Instagram Stories:
- Follower Count: Typically, you need to have at least 10,000 followers on your Instagram account to access the “swipe-up” link feature in Stories.
- Account Type: Alternatively, you can access this feature if you have a verified account (blue checkmark) or if you have a business or creator account.
How to Add Links to Instagram Stories
Create Your Story:
- Open the Instagram app and tap your profile picture in the top-left corner or swipe right from your feed to create a new Story.
Add Content to Your Story:
- Take or choose a photo or video, or choose an existing one from your album camera roll. Customize it with text, stickers, or drawings as also.
Add a Link:
- After adding your content, you can add the link. Tap the “link” icon or the text that says “Swipe up” (or similar) on the top of your Story screen. Note that the appearance may vary depending on your account type and Instagram’s interface changes.
Enter the URL:
- A new window will appear, allowing you to enter the URL you want to link to. Copy or paste the URL into the provided field.
Apply the Link:
- Once you’ve entered the URL, tap “Done,” “Checkmark,” or a similar option to apply the link to your Story.
Preview and Share:
- You can preview your Story with the link by swiping up on your own Story. If everything looks good, tap “Your Story” to share it with your followers.
Viewers Swipe Up:
- When viewers watch your Story, they can swipe up on the screen to visit the linked website or page.
The process and eligibility criteria for adding links to Instagram Stories frequently updates its features and policies, so I recommend checking the app for the most current information. Additionally, the ability to add links to Stories may be available through paid advertising options for businesses.